Cricket

ICC Women’s World Cup 2017 witnessed three-time rise in viewership

All the efforts put in by the ICC to bring women’s cricket into the limelight are finally paying off. According to the Broadcast Audience Research Council of India (BARC) data, there was an almost 300% increase in the viewership of the ICC women’s world cup 2017. The tournament was watched by around 180 million people across the world.

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Talking about the viewership in India alone, the figures are stunning. About 156 million people viewed the World Cup, of which 80 million was a rural reach. The final match of the tournament played against India and England, alone grabbed around 126 million eyeballs in India though India lost to England by 9 runs.

ICC was very committed to increasing the reach of the tournament and made sure that every match was available for viewing either on TV or via live-streaming.

In a series of tweets, ICC released the viewership figures in different countries like United Kingdom, Australia, and South Africa.

The World Cup final was the most watched match as far as the UK is concerned and it witnessed 300% increase in the viewership.

As for Australia, the viewing hours saw an increase of 131% while South Africa witnesses a record 181% increase in the viewership.

“The sport must now work collectively”: David Richardson

Chief executive officer of International Cricket Council (ICC) David Richardson speaks during a news conference at the end of its annual conference in Kuala Lumpur June 28, 2012. REUTERS/Bazuki Muhammad (MALAYSIA - Tags: SPORT CRICKET HEADSHOT)

ICC Chief executive, David Richardson was delighted and congratulated the participating teams for turning the tournament into a big success.

David said, “We are absolutely delighted with the impact the Women’s World Cup has had. Instinctively we felt that the time was right to invest in women’s cricket and take it to the widest possible audience to accelerate the growth of the game and these numbers have confirmed that.”

We congratulate all eight teams for providing the entertainment, the cricket was competitive and compelling and when you have that it makes it much easier to attract an audience. The sport must now work collectively to maintain interest and continue to drive growth”, he added.

The last time any match garnered such high viewership in India was Badminton final at Rio Olympics between PV Sindhu and Carolina Marin. The match was viewed by around 17.3 million people. Well, Women’s World Cup final 2017 thrashed that record.

The viewership that women’s women world cup got is still way behind men’s cricket tournaments but it’s just the beginning.

Author’s take:

As the saying goes, it’s better late than never. It is heartening to see women’s cricket making such a strong comeback in terms of viewership in countries like India and South Africa. Hopefully, this successful run of women’s cricket will continue in other tournaments as well and not just confine itself to big tournaments like World Cup.

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