Tuesday, October 4, 2022

Breaking down Dean Jones’ recent comments on Test World Cup

Future of Test Cricket

Test cricket has been subjected to a lot of discussions in recent times, with questions arising about the future of the sport when it comes to its ability to draw the crowds. Except for a very few top teams, the test cricket audience has been on a decline owing to the rising prominence of the shorter formats.

Recently, Dean Jones in an interview made a few interesting observations and comments on the relevance of Test Cricket.

 “Test cricket is in a bit of a pickle…what do these Test series mean? They mean nothing. I think we need a Test World Cup. We need meaning and purpose behind Test cricket.”

This is a very pertinent question with regards to Test cricket. The various bilateral ODI and t20 series played between various teams are also seen as a means of preparation leading up to their respective ICC tournaments. The same cannot be said about Tests, thereby adding weight to the comments made by the former Australian batsman. In this regard, Test Cricket lacks an ultimate prize which a team can aspire for. In this generation of growing competition, the present Test cricket structure has failed to cope with the rising demands for better incentives.

“Five-day (Tests) is way too long, it can’t keep people’s attention,” Jones said. “The game is based around TV, if you don’t hold them for four hours then you’re in trouble. If you look at all the great sports events around the world, they are built for TV…for four hours.”

Even with this statement, Jones’ hits home as TV is unarguably the highest revenue generator for almost any sport in the modern day sports. With Football leagues around the world pocketing ridiculous amounts for TV deals, Test cricket lags behind by a very large margin. The primary reason for such an occurrence is the time a game of Test takes to complete. Eight hours a day for five days is a long time to keep the viewers gripped in front of their televisions or even in the stadiums itself. Nowadays, the audiences crave conclusions without wanting to wait for too long, something Test cricket fails to provide by miles. Thus, Test Cricket does need re-invention if it needs to engage audiences better.

“If the Asian countries don’t gravitate towards Test cricket, then we’ve lost. Even if Australia and England love it, we’ve lost it.”

Asia is the largest market out there for almost any sector in the world. It is a land of countless opportunities with more than 3/5th of the world population inhabiting it. That being said, Test Cricket is barely followed as much as other formats in Asia, barring India. It is also competing with other sports such as Rugby whose viewership increased by a massive 221% in 2016, owing to Japan’s presence in the Rugby World Cup. So something like a Test Cricket World Cup will give the fans of each nation more incentive to watch their teams claim the top prize of International Tests.

Test Cricket has its own thrilling moments.
Test Cricket has its own thrilling moments.

All in all, for Test Cricket to thrive, the ICC must restructure the present system in place. The ICC meets soon to discuss certain proposals in place discussing how to counter poor attendance for the games. Dean Jones also stressed on a 4-day test world cup, which could be played within 50 days. For now, we can just wait and watch what ICC’s next move will be.

Future of Test Cricket

Test cricket has been subjected to a lot of discussions in recent times, with questions arising about the future of the sport when it comes to its ability to draw the crowds. Except for a very few top teams, the test cricket audience has been on a decline owing to the rising prominence of the shorter formats.

Recently, Dean Jones in an interview made a few interesting observations and comments on the relevance of Test Cricket.

 “Test cricket is in a bit of a pickle…what do these Test series mean? They mean nothing. I think we need a Test World Cup. We need meaning and purpose behind Test cricket.”

This is a very pertinent question with regards to Test cricket. The various bilateral ODI and t20 series played between various teams are also seen as a means of preparation leading up to their respective ICC tournaments. The same cannot be said about Tests, thereby adding weight to the comments made by the former Australian batsman. In this regard, Test Cricket lacks an ultimate prize which a team can aspire for. In this generation of growing competition, the present Test cricket structure has failed to cope with the rising demands for better incentives.

“Five-day (Tests) is way too long, it can’t keep people’s attention,” Jones said. “The game is based around TV, if you don’t hold them for four hours then you’re in trouble. If you look at all the great sports events around the world, they are built for TV…for four hours.”

Even with this statement, Jones’ hits home as TV is unarguably the highest revenue generator for almost any sport in the modern day sports. With Football leagues around the world pocketing ridiculous amounts for TV deals, Test cricket lags behind by a very large margin. The primary reason for such an occurrence is the time a game of Test takes to complete. Eight hours a day for five days is a long time to keep the viewers gripped in front of their televisions or even in the stadiums itself. Nowadays, the audiences crave conclusions without wanting to wait for too long, something Test cricket fails to provide by miles. Thus, Test Cricket does need re-invention if it needs to engage audiences better.

“If the Asian countries don’t gravitate towards Test cricket, then we’ve lost. Even if Australia and England love it, we’ve lost it.”

Asia is the largest market out there for almost any sector in the world. It is a land of countless opportunities with more than 3/5th of the world population inhabiting it. That being said, Test Cricket is barely followed as much as other formats in Asia, barring India. It is also competing with other sports such as Rugby whose viewership increased by a massive 221% in 2016, owing to Japan’s presence in the Rugby World Cup. So something like a Test Cricket World Cup will give the fans of each nation more incentive to watch their teams claim the top prize of International Tests.

Test Cricket has its own thrilling moments.
Test Cricket has its own thrilling moments.

All in all, for Test Cricket to thrive, the ICC must restructure the present system in place. The ICC meets soon to discuss certain proposals in place discussing how to counter poor attendance for the games. Dean Jones also stressed on a 4-day test world cup, which could be played within 50 days. For now, we can just wait and watch what ICC’s next move will be.

Future of Test Cricket

Test cricket has been subjected to a lot of discussions in recent times, with questions arising about the future of the sport when it comes to its ability to draw the crowds. Except for a very few top teams, the test cricket audience has been on a decline owing to the rising prominence of the shorter formats.

Recently, Dean Jones in an interview made a few interesting observations and comments on the relevance of Test Cricket.

 “Test cricket is in a bit of a pickle…what do these Test series mean? They mean nothing. I think we need a Test World Cup. We need meaning and purpose behind Test cricket.”

This is a very pertinent question with regards to Test cricket. The various bilateral ODI and t20 series played between various teams are also seen as a means of preparation leading up to their respective ICC tournaments. The same cannot be said about Tests, thereby adding weight to the comments made by the former Australian batsman. In this regard, Test Cricket lacks an ultimate prize which a team can aspire for. In this generation of growing competition, the present Test cricket structure has failed to cope with the rising demands for better incentives.

“Five-day (Tests) is way too long, it can’t keep people’s attention,” Jones said. “The game is based around TV, if you don’t hold them for four hours then you’re in trouble. If you look at all the great sports events around the world, they are built for TV…for four hours.”

Even with this statement, Jones’ hits home as TV is unarguably the highest revenue generator for almost any sport in the modern day sports. With Football leagues around the world pocketing ridiculous amounts for TV deals, Test cricket lags behind by a very large margin. The primary reason for such an occurrence is the time a game of Test takes to complete. Eight hours a day for five days is a long time to keep the viewers gripped in front of their televisions or even in the stadiums itself. Nowadays, the audiences crave conclusions without wanting to wait for too long, something Test cricket fails to provide by miles. Thus, Test Cricket does need re-invention if it needs to engage audiences better.

“If the Asian countries don’t gravitate towards Test cricket, then we’ve lost. Even if Australia and England love it, we’ve lost it.”

Asia is the largest market out there for almost any sector in the world. It is a land of countless opportunities with more than 3/5th of the world population inhabiting it. That being said, Test Cricket is barely followed as much as other formats in Asia, barring India. It is also competing with other sports such as Rugby whose viewership increased by a massive 221% in 2016, owing to Japan’s presence in the Rugby World Cup. So something like a Test Cricket World Cup will give the fans of each nation more incentive to watch their teams claim the top prize of International Tests.

Test Cricket has its own thrilling moments.
Test Cricket has its own thrilling moments.

All in all, for Test Cricket to thrive, the ICC must restructure the present system in place. The ICC meets soon to discuss certain proposals in place discussing how to counter poor attendance for the games. Dean Jones also stressed on a 4-day test world cup, which could be played within 50 days. For now, we can just wait and watch what ICC’s next move will be.

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