Wednesday, March 3, 2021

CA imposes restrictions on IPL teams for advertising for the upcoming season

The whole world came to a standstill after the coronavirus pandemic last year. While some cricketing activities were called off due to the crisis, the cash-rich IPL was postponed to an indefinite period.

However, after some months, BCCI successfully hosted the tournament in the UAE. The entire IPL was played behind closed doors in a bio-secure bubble. Mumbai Indians defended their title for the first time to lift their fifth IPL trophy.

The fans are looking forward to the next season. The mini-IPL auction came to a close four days ago. All the eight franchises offloaded players and retained the core part of the players for the upcoming season.

As many as 292 players went under the hammer as all the eight IPL teams bolstered their squad for the next season. Mumbai Indians are the most successful team in the IPL with 5 titles. On the other hand, Chennai Super Kings won 3 titles so far.

CA imposes restrictions on IPL teams in using Australian cricketers for advertising

Rajasthan Royals won the inaugural edition of the IPL and since then it has been an array of disappointments. Sunrisers Hyderabad and Deccan Chargers (now-defunct franchise) won the title apiece. Royal Challengers Bangalore, Punjab Kings, and Delhi Capitals are yet to make a serious bid for the title so far.

Cricket Australia imposes restrictions on Australian players

The number of Australian cricketers plying their trade in the IPL has certainly increased over the years. As many as 19 Australian players will take part in the 14th edition of the Indian Premier League.

Meanwhile, Cricket Australia had imposed restrictions on Australian players featuring in infamous advertisements during their spell in the Indian Premier League. The board has always taken the right steps to ensure that the sport maintains its quality.

The board has put restrictions in place for its players featuring in betting, alcohol, tobacco and fast food advertisements. Meanwhile, the Board of Control for Cricket in India circulated this information to all IPL teams.

Moreover, Cricket Australia also issued a similar announcement during Australia’s franchise cricket – Big Bash League for all cricketers. The board hopes that the players will abide by the role by not appearing in such advertisements.

The advisory given by the BCCI said, “a full team photo – for use only by the sponsors of the relevant IPL team in print media in India and any such photo should not involve or include the name or branding of a company primarily engaged in the business of alcohol, fast food/fast-food restaurants, tobacco or betting.”

CA’s restrictions

The mail by India’s cricket body accessed by Cricbuzz said, “Cricket Australia has imposed the following restrictions on Franchisees’ use of Australian players in advertising and/or promotional materials: In any specific advertising or promotional activity featuring any Australian player (in any medium including TV, radio, press, outdoor, internet, point of sales or on-pack advertising), each Franchisee may only use: (a) no more than 1 Player who has a Central Contract with Cricket Australia; and/or; (b) no more than 1 Australian Player from the same Australian State; and (c) no more than 1 Australian Player from the same Big Bash team…“

The mail further read, “By way of example: A Franchisee may, subject to compliance with the remainder of these Player Regulations, the Player ID guidelines and the Player Contract, use three Australian players in any advertising material as long as no more than one has a Central Contract and all three are from different States and Big Bash teams.”



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