KIA, FIFA World Cup 2022 official automotive partner, are set to offer a simulator experience to fans at the World Cup. This will add more excitement to the ongoing event with two must-see activations and prices.
KIA, alongside its parent company Hyundai, is the sole sponsor of the FIFA World Cup among global automakers. The brand sees the FIFA World Cup as the perfect platform for marketing, with reportedly 5 billion people globally watching it. Apart from KIA, Coca-Cola, Adidas, VISA, McDonald’s and Qatar airways are other major sponsors of the FIFA World Cup.
The South Korean automotive manufacturer Kia, alongside its parent company Hyundai motors, have geared up for the FIFA World Cup 2022. They offer vehicle simulations and exciting prizes to fans attending the event.
The activations will take place at Al Thumama Stadium, Khalifa International Stadium, and Al Bayt Stadium. KIA are displaying its latest line of vehicles at the FIFA World Cup, which includes EV6 GT, Sportage, K5, Telluride, K8, and Sorento.
Kia offers a unique experience to fans at FIFA World Cup
Fans can enjoy a simulation experience of any vehicle of their choice at the Brand Activation Area. The Korean automotive maker are inviting fans to win prizes by participating in a football challenge. Winning participants can walk away with Kia caps, wristbands, and towels.
Apart from that, Kia is also supporting 64 match-day ball carriers throughout the tournament. Children from 20 different countries are getting a once-in-a-lifetime opportunity to carry the match ball to the pitch before the kick-off.
Kia’s parent company, Hyundai Motors. has provided 616 vehicles, varying from passenger cars, to recreational and commercial vehicles for the FIFA World Cup.
Hyundai motor vow to work towards a sustainable future
While speaking to the media before the World Cup, Hyundai Motors officials vowed to make efforts towards a sustainable future.
He said: “This is meaningful in that we are the first eco-friendly car sponsor in the history of the World Cup. With the Qatar World Cup as an opportunity, we will continue making efforts to take the lead in realizing carbon neutrality.”
When is FIFA World Cup 2022 next match?
Two FIFA World Cup 2022 matches will take place on Tuesday, November 29, 2022.
|Ecuador vs Senegal||Group A||08:30 PM||Khalifa International Stadium|
|Netherlands vs Qatar||Group A||08:30 PM||Al Bayt Stadium|