Formula 1 news: As per a report, the official Youtube channel of Formula 1 has crossed the 4 billion views mark. The channel was created in 2005. It operated as the official source for Grand Prix highlights. And, some other content pertaining to the sport.
Social media analytics website ‘Social Blade’ released data. It revealed that the official YouTube channel for the sport has exceeded a gigantic 4 billion views in all videos in total.
F1’s is the most subscribed motorsports channel on Youtube. It runs with 6.89 million subscribers. For illustration, the second most subscribed motorsport channel is the MotoGP’s. It runs with 4.6 million subscribers. And, as the list goes on, the count decreases rapidly. NASCAR is in the third position. It runs with only 798,000 subscribers. It is less than a fraction of total F1 fans.
If we analyze the channel’s statistics since the climax of the 2020 campaign in December, it is evident that the growth rate has been immense. And, the same has been the case with the sport too.
Formula 1 news: F1 sees a surge in Popularity since 2021; Views on F1’s Official YouTube Channel cross 4 Billion Mark
One of the reasons why the sport has gained so much popularity recently is ‘Drive to Survive’ on Netflix. So, no wonder why the surge in numbers is so huge.
On the 20th of December 2020, the channel had obtained 4.76 million subscribers. It was about 2 million less than what they have today.
Moreover, the channel now has nearly twice the number of cumulative views in contrast to the same date. To bring that into the picture, the video of Max Verstappen and Lewis Hamilton’s Abu Dhabi battle has blown up. It has got more than 15 million views on the channel since the end of 2012.
The 2021 campaign probably saw the closest races and tough fights in the near history of Formula 1. As the title battle came to an end with the final lap of the ultimate race, the 2021 campaign came off as dramatic as a Hollywood action movie.
The thrill and intensity of the fight were unmatched. And, it was no surprise to know about the heightened views. The views of the video of the final race of the 2021 campaign at the Abu Dhabi Grand Prix amplified like anything. It saw a 97% boost in views as compared to 2020.
Moreover, a 13℅ rise in Television viewership of Formula 1 was seen in this exclusive season.
Formula 1 news: What is the reason for such a sudden yet wild surge in Formula 1’s popularity?
Liberty Media took charge of Formula 1’s commercial rights in 2017. Since then, the sport has seen greater fan engagement via social media strategies. Their marketing technique has enabled the sport to attract young fans. And, has strengthened its recognition on social media.
Another exceptional promoter of the sport has been a documentary series on Netflix called Drive to Survive. This is because it gives a deeper insight into the lives of their favourite F1 stars which otherwise remains private.
The show has attracted contemporary viewers who earlier had no idea of the wild and thrilling world of F1.
Only time will tell if the 2022 campaign will be able to break further records. But if we consider the presently rising popularity of F1, it looks like the new campaign will further enhance the reach of the sport.