Sunday, September 25, 2022

The Red Card Report 2016 : Manchester United sit at the top

Football is booming in China.
Football is booming in China.

The Red Card report is one of the most comprehensive annual report published by the firm Mailman. The report deals with the popularity of European football clubs and players in the virtual Chinese space.  Various parameters like WeChat followers, Weibo followers etc. are measured. The report is also an indication of the present market dynamics of the football loving nation.

Since the President’s declaration of improving Chinese football, the Chinese population has taken an increasing interest in football. To become a footballing powerhouse, they have naturally turned west. The European structure serves as a perfect inspiration for nations willing to boost their footballing infrastructure. Here, we discuss the various findings and aspects of the report.

The Popular Teams: 

The Team table posted on the Mailman Report website.
The Team table posted on the Mailman Report website.

Going by the table, Manchester United has the highest number of social media followers by a large margin. This figure also explains why United has been bringing in profits year after year. The Red Devils’ penetration into the Asian markets has been significant for a few years now. In terms of engagement, Bayern Munich have finished at the top for the second successive year. The Germans have been working on expanding their influence for a few years now. The popularity of the German clubs boosted post their famous World Cup win in 2014. Another notable feature in the report is how the clubs use social media. Videos are one of the most common modes of communicating club news. Juventus has dropped in growth levels while AC Milan have displayed the best growth this year.

The Popular Players: 

Without a doubt, the most popular player among the Chinese fans is Cristiano Ronaldo. CR7 has been the most followed player online since his United days. According to the report, Chinese fans lay emphasis on accounts be run by players himself.  Chinese civilisations have always been known to tend towards emotions. Therefore, when players post emotional posts, users empathise. That has been the case for the top socially followed players.

 

player index
The player’s popularity index.

The impact of popularity in China:

Real Madrid have tied up with Alibaba group in China.
Real Madrid have tied up with Alibaba group in China.

It has been no mystery that European clubs have always looked East to expand their markets. The Asians markets have been a key player for all the rich clubs like Manchester United and Real Madrid. The clubs have made an extensive effort to improve influence in countries like India and China. In an age where social media is revolutionising the way things work, a strengthened online presence is mandatory. China houses the maximum number of Internet users in the world. The conventional means of publicity like Facebook are banned in China. Therefore clubs have to tailor China-specific methods.

Manchester United on their route to China last season.
Manchester United on their route to China last season.

This report also talks about the possible benefits for clubs touring China in their off-season.

READ!

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Football is booming in China.
Football is booming in China.

The Red Card report is one of the most comprehensive annual report published by the firm Mailman. The report deals with the popularity of European football clubs and players in the virtual Chinese space.  Various parameters like WeChat followers, Weibo followers etc. are measured. The report is also an indication of the present market dynamics of the football loving nation.

Since the President’s declaration of improving Chinese football, the Chinese population has taken an increasing interest in football. To become a footballing powerhouse, they have naturally turned west. The European structure serves as a perfect inspiration for nations willing to boost their footballing infrastructure. Here, we discuss the various findings and aspects of the report.

The Popular Teams: 

The Team table posted on the Mailman Report website.
The Team table posted on the Mailman Report website.

Going by the table, Manchester United has the highest number of social media followers by a large margin. This figure also explains why United has been bringing in profits year after year. The Red Devils’ penetration into the Asian markets has been significant for a few years now. In terms of engagement, Bayern Munich have finished at the top for the second successive year. The Germans have been working on expanding their influence for a few years now. The popularity of the German clubs boosted post their famous World Cup win in 2014. Another notable feature in the report is how the clubs use social media. Videos are one of the most common modes of communicating club news. Juventus has dropped in growth levels while AC Milan have displayed the best growth this year.

The Popular Players: 

Without a doubt, the most popular player among the Chinese fans is Cristiano Ronaldo. CR7 has been the most followed player online since his United days. According to the report, Chinese fans lay emphasis on accounts be run by players himself.  Chinese civilisations have always been known to tend towards emotions. Therefore, when players post emotional posts, users empathise. That has been the case for the top socially followed players.

 

player index
The player’s popularity index.

The impact of popularity in China:

Real Madrid have tied up with Alibaba group in China.
Real Madrid have tied up with Alibaba group in China.

It has been no mystery that European clubs have always looked East to expand their markets. The Asians markets have been a key player for all the rich clubs like Manchester United and Real Madrid. The clubs have made an extensive effort to improve influence in countries like India and China. In an age where social media is revolutionising the way things work, a strengthened online presence is mandatory. China houses the maximum number of Internet users in the world. The conventional means of publicity like Facebook are banned in China. Therefore clubs have to tailor China-specific methods.

Manchester United on their route to China last season.
Manchester United on their route to China last season.

This report also talks about the possible benefits for clubs touring China in their off-season.

READ!

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The Red rivalry of the English Premier League

ronaldo in mask

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Bill Gates

Bill Gates was offered chance to buy Liverpool – but did not reply

indian sports

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One Club Man

Top 10 “One Club Man” in football.

Football is booming in China.
Football is booming in China.

The Red Card report is one of the most comprehensive annual report published by the firm Mailman. The report deals with the popularity of European football clubs and players in the virtual Chinese space.  Various parameters like WeChat followers, Weibo followers etc. are measured. The report is also an indication of the present market dynamics of the football loving nation.

Since the President’s declaration of improving Chinese football, the Chinese population has taken an increasing interest in football. To become a footballing powerhouse, they have naturally turned west. The European structure serves as a perfect inspiration for nations willing to boost their footballing infrastructure. Here, we discuss the various findings and aspects of the report.

The Popular Teams: 

The Team table posted on the Mailman Report website.
The Team table posted on the Mailman Report website.

Going by the table, Manchester United has the highest number of social media followers by a large margin. This figure also explains why United has been bringing in profits year after year. The Red Devils’ penetration into the Asian markets has been significant for a few years now. In terms of engagement, Bayern Munich have finished at the top for the second successive year. The Germans have been working on expanding their influence for a few years now. The popularity of the German clubs boosted post their famous World Cup win in 2014. Another notable feature in the report is how the clubs use social media. Videos are one of the most common modes of communicating club news. Juventus has dropped in growth levels while AC Milan have displayed the best growth this year.

The Popular Players: 

Without a doubt, the most popular player among the Chinese fans is Cristiano Ronaldo. CR7 has been the most followed player online since his United days. According to the report, Chinese fans lay emphasis on accounts be run by players himself.  Chinese civilisations have always been known to tend towards emotions. Therefore, when players post emotional posts, users empathise. That has been the case for the top socially followed players.

 

player index
The player’s popularity index.

The impact of popularity in China:

Real Madrid have tied up with Alibaba group in China.
Real Madrid have tied up with Alibaba group in China.

It has been no mystery that European clubs have always looked East to expand their markets. The Asians markets have been a key player for all the rich clubs like Manchester United and Real Madrid. The clubs have made an extensive effort to improve influence in countries like India and China. In an age where social media is revolutionising the way things work, a strengthened online presence is mandatory. China houses the maximum number of Internet users in the world. The conventional means of publicity like Facebook are banned in China. Therefore clubs have to tailor China-specific methods.

Manchester United on their route to China last season.
Manchester United on their route to China last season.

This report also talks about the possible benefits for clubs touring China in their off-season.

READ!

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